The Things We Take Away

0 CRAP Art – Conferences

Background I often get asked why I started CRAP Talks and I usually fumble out an answer about not finding any conversion optimisation and analytics related events on meetup.com. Although that is partially true, it is in fact much deeper than that. Truth is, not finding a CRO related event was just the catalyst I […]

Why I Deleted The Amazon App

3 mans-hands

My Situation At the time of writing, the company I’m working for, had just gone through a merger. As part of this merger the decision was made to move most of the Digital and BI functions abroad with staff having to reapply for positions if they chose to stay. As I work in the latter team, I was directly […]

Download my APP? But we just met

0 apps

Download my APP? But we just met Setting the scene Nowadays, most major companies and sites have an app. For the majority of them, the app is a well thought through investment that supports their overall product and plays an important role in their value proposition. Then there are the companies for whom the app is the […]

Agile Analytics or Lean Analytics

0 agile lean analytics

Can analytics be Lean or Agile… or both? Before we begin, let us first understand the differences between Lean and Agile. Most people assume they are the same and hence use the two terms interchangeably. Both are effective principles/mindsets in their own rights but that doesn’t make them the same. A car and a plane […]