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What Is Conversion Rate Optimization

Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People will tell you that conversion optimisation or conversion rate optimisation (CRO), within the context of a website,  is the process or method of improving the performance of your site, increasing the percentage […]

exploratory analysis

Deep Data Exploration

Deep Space Exploration. Sometimes being an analyst can feel like travelling through space (not that I would know! I can only imagine it must be like that). You have the technology (sort of) and you have the astronauts but where the f**k do you go? As a massive Star Wars fan, it will come as no surprise that […]