Download my APP? But we just met

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Download my APP? But we just met Setting the scene Nowadays, most major companies and sites have an app. For the majority of them, the app is a well thought through investment that supports their overall product and plays an important role in their value proposition. Then there are the companies for whom the app is the […]

Agile Analytics or Lean Analytics

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Can analytics be Lean or Agile… or both? Before we begin, let us first understand the differences between Lean and Agile. Most people assume they are the same and hence use the two terms interchangeably. Both are effective principles/mindsets in their own rights but that doesn’t make them the same. A car and a plane […]

Why abandonment should be your last strategy

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The call This post is part aimed at optimisation companies and part at optimisation managers. I recently received a call from a company specialising in site abandonment. Initially I was going to be polite and tell them that I wasn’t interested in discussing their product, nor did I have time for a demonstration. However, I thought […]