apps

Download my APP? But we just met

Download my APP? But we just met Setting the scene Nowadays, most major companies and sites have an app. For the majority of them, the app is a well thought through investment that supports their overall product and plays an important role in their value proposition. Then there are the companies for whom the app is the […]

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What Is Conversion Rate Optimization

Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People will tell you that conversion optimisation or conversion rate optimisation (CRO), within the context of a website,  is the process or method of improving the performance of your site, increasing the percentage […]