CRAP Talks

Welcome To CRAP Talks. London’s biggest Conversion Rate Optimisation, Analytics and Product meetup. No other meetup or conference brings together so many disciplines into one room – and if they do, they don’t do it with the same quality of speakers. Don’t let the CRAP acronym fool you. In reality we don’t just cover CRO, data analysis and product management, we also cover data science, marketing, User Experience (UX) and a whole bunch more, see our videos below for proof.

So what’s our secret? It’s simple really. We grind away to find the needles in the haystacks. The people who are still down in the trenches quietly innovating and doing impressive work. Those are the people we want to hear from. They may not be seasoned speakers, they may never have even spoken in public before, but we don’t care, they are the types of speakers we have speaking at our events and we work damn hard to find them!

Recent Posts

  • My 5 P’s Model For New Managers - A simple framework for new (and old) managers to assess their team’s motivation and satisfaction levels. Photo by Alejandro Piñero Amerio on Unsplash Over the years I’ve observed a fundamental flaw in the workplace  —  There is zero support for new managers to develop the skills needed to effectively manage a team. Companies often promote great […]
  • Hiring Your First Product Analyst - 5 skills to look for in potential candidates A follow-up to my previous post — “Why Product Analytics is more important now than ever before”. There has recently been a growth in companies looking to hire Product Analysts. I’ve even advised a few Product Leaders over the past few months on what to look for when hiring. […]
  • Why Product Analytics Is More Important Now Than Ever Before - Why Product Analytics Is More Important Now Than Ever Before and why you need to be investing in it I believe Product Analytics will be the next big thing in the data space. It might not reach the dizzying heights of Data Science and I doubt it will ever get a “sexiest job of the 21st century” […]
  • Part 2: “Minimum Detectable Effect” as a function of sample size - Making MDE the subject of the equation In part 1, I discussed why we need to move away from MDE as an input variable to an output variable and make it a function of the available sample size. In this post, I’ll share what the rearranged formula looks like, along with a hacky Microsoft Excel solution. […]
  • Part 1: A better way to think about “Minimum Detectable Effect - The Minimum Detectable Effect or MDE has always baffled me, and not because it’s a difficult concept to understand but rather because most people working in the field of experimentation have been using it counter-intuitively for so long. For the record, I don’t think any of what I’m about to write is groundbreaking, but having […]

Past Talks (Subscribe to our YouTube Channel)