As we planned CRAP Talks 8, the Brain Trust weren’t aware of the date landing on the semi-final of the World Cup, which it did. Although England fought their way to that stage, luckily, they didn’t play that night! Even so, we still anticipated a reduction in attendee numbers for the France v Belgium match, […]
Please can we stop calling them soft skills
All the companies I’ve worked at have had some sort of a personal review process, usually an annual or bi-annual review. And though we dread the process, I’m sure most of us can see some value in it. It is a chance to reflect on ourselves and, if we’re (mis)fortunate enough to be managers, our […]
7 Shades Of CRAP
After multiple failed attempts to be available to attend the CRAP talks, I finally managed to get myself along to CRAP #7. Having met Bhav regularly over my years in the analytics industry at our own meetup, Web Analytics Wednesday, and knowing him to be a regular contributor to the networking sessions, I was keen […]
The Things We Take Away
Background I often get asked why I started CRAP Talks and I usually fumble out an answer about not finding any conversion optimisation and analytics related events on meetup.com. Although that is partially true, it is in fact much deeper than that. Truth is, not finding a CRO related event was just the catalyst I […]
Why I Deleted The Amazon App
My Situation At the time of writing, the company I’m working for, had just gone through a merger. As part of this merger the decision was made to move most of the Digital and BI functions abroad with staff having to reapply for positions if they chose to stay. As I work in the latter team, I was directly […]
Download my APP? But we just met
Download my APP? But we just met Setting the scene Nowadays, most major companies and sites have an app. For the majority of them, the app is a well thought through investment that supports their overall product and plays an important role in their value proposition. Then there are the companies for whom the app is the […]
Toys “R” Us vs. Smyths – A Modern Day Tale Of David And Goliath
Situation I recently took my son to a soft play area near where I live. My son, who is just over one years old, took an instant liking to one of the toys. It was a “Little Tikes Blue Rocking Horse”. He liked it so much I decided to buy him one to play with at home. […]
Agile Analytics or Lean Analytics
Can analytics be Lean or Agile… or both? Before we begin, let us first understand the differences between Lean and Agile. Most people assume they are the same and hence use the two terms interchangeably. Both are effective principles/mindsets in their own rights but that doesn’t make them the same. A car and a plane […]
KPI’s: Painting a car red won’t make it go faster
Using the correct metrics When it comes to conversion rate optimization, defining and monitoring the correct metrics (KPI) for your AB test is the first thing you should be doing. In other words, not every single AB test you run, should have order rate* or AOV* as the primary KPI. That’s not to say there won’t be a residual […]
Why abandonment should be your last strategy
The call This post is part aimed at optimisation companies and part at optimisation managers. I recently received a call from a company specialising in site abandonment. Initially I was going to be polite and tell them that I wasn’t interested in discussing their product, nor did I have time for a demonstration. However, I thought […]
What Is Conversion Rate Optimization
Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People will tell you that conversion optimisation or conversion rate optimisation (CRO), within the context of a website, is the process or method of improving the performance of your site, increasing the percentage […]