Part 2: “Minimum Detectable Effect” as a function of sample size
Making MDE the subject of the equation In part 1, I discussed why we need to move away from MDE as an input variable to an...
Part 1: A better way to think about “Minimum Detectable Effect
The Minimum Detectable Effect or MDE has always baffled me, and not because it’s a difficult concept to understand but rather because most people working...
A Love Affair With Experiments
A poem about AB Testing Sometimes we’re normal Symmetrical around Mu But like yin and yang, Positive to negative Sometimes we skew Like a null...
Choosing your battles at work
It’s nice when everyone is in agreement about something. It’s even nicer when that agreement is around your way of thinking. But let’s face it,...
First Principles Thinking – If Elon Musk Did CRO
First Principles Thinking of Conversion Rate Optimisation Conversion rate optimisation 2020! It’s time to step up our thinking or should I say it’s time to...