The Importance Of Centralising Experiments
AB Testing Programme Management For Free Before I begin, let me clarify two things. 1) this post is not sponsored and 2) the tool (Illuminate) really...
Using Data To Become An Agile Analytics Team
How we used Actionable Agile to improve our workflow by 30% Back in March this year (2021), I set out to understand whether my team’s JIRA...
Focus on meaningful experiences, not on meaningless swag
The rise of superficial (and environmentally unfriendly) swag At some point over the last few years, we normalised obnoxious social media posts from companies and...
Why we moved away from Conversion Rate as a primary metric
The impact of violating assumptions of independence on AB Tests and changing the primary metric for your company Changing the primary metric for any company...
My 5 P’s Model For New Managers
A simple framework for new (and old) managers to assess their team’s motivation and satisfaction levels. Photo by Alejandro Piñero Amerio on Unsplash Over the years...