CRAP Talks – What We’ve Learned So Far

CRAP Talks - 7,8,9 Summary


As of CRAP 7 we have been making feedback a central part of how we​​ review​​ the night’s event and improve future CRAP Talks.​​ Each event is followed by an eager refresh​​ of our feedback tool,​​ Usabilla,​​ to see the​​ audience’s reaction​​ about the night’s talks and the general atmosphere. This has​​ led​​ to some great qualitative feedback - which we felt​​ was the right time​​ to share!


We have had​​ 55​​ respondents so far, which whilst not being a significant sample size has already given us lots of great insights about how the events should be​​ run moving forward.​​ 


So,​​ what do users want?


In short, a bit of everything - looking through feedback we can see that CRAP attracts an audience of varying technical ability​​ and​​ commercial focus. This makes for an interesting blend​​ of​​ talks and​​ discussions around the room.


The main pillars of the​​ feedback​​ are​​ Analytics​​ and​​ Product​​ -​​ where one is prioritised, users request the other in the feedback and vice versa! CRO is a constant presence too, but this is not the main thing users are requesting​​ as it is usually covered in some way.


Out of a total 55 Respondents, only​​ 2​​ people have said they didn’t learn anything new from coming to CRAP. Not bad!


With an average mood​​ rating of​​ 4.8​​ we’re doing a lot of things great - it isn’t always easy to curate content that speaks to all levels of technicality​​ and​​ seniority​​ ​​ but​​ we’re grateful to have had such fantastic speakers​​ whose talks have resonated with almost all attendees!​​ ​​ 




As we build up our sample of CRAP data, we will be expanding our surveys to understand more about our visitors and what​​ they​​ would like to see​​ at​​ future events.​​ My main takeaway looking at the feedback is what we can action as a team from what users tell us - at the moment,​​ we’re getting an interesting playback of the key things that each user has learned from each event, and a good indicator of general sentiment.​​ But (and this is feedback for myself in the next survey) we want to start asking more aspirational questions from the audience so we can get richer​​ feedback​​ on what we should be doing​​ at​​ future events.




CRAP 7​​ 

17 Respondents​​ 


Desktop - 83%

Mobile - 17%



Opened my eyes a little bit to data manipulation

Learning how product teams are organised in companies

A strong strategy on scaling a product team

How to do geo magic with Alteryx

Structure / motivations and goals of product teams

Some​​ great tips on how data can be visualized through different lenses and ow to scale a team

I'm not a data analyst but John's talk was incredibly engaging so just fun to learn about something that I don't touch on in my day job.

Alteryx and data visualisation are awesome

Repotting plants can be tricky 😉 I especially loved Alice's talk about product and product team development. And I'm totally buying Alteryx...if I can ever afford it 😉

"We need to define what 'better' means"

Use of spatial analytics, product team building

About spatial data

To think about our data in new ways. To try more brutal A/B tests. To always re-evaluate team structure regularly.

Lots of context about the growth patterns of product teams.

Spatial​​ analysis and how to "re-pot" a product team in an S(perhaps M)E

Justifications for not throwing an AB test at every argument



CRAP 8​​ 

21 Respondents


Desktop - 24%

Mobile - 76%



More about AB testing

that I might have been on the religion side of data, that defining processes and sticking to them is critical

How to distinguish religion from science 😉

Vision and strategy of a high efficient test culture; debate on bias of data

How other businesses implement CRO

That all data is biased. To think outside the box. The power of resource and budget.

About how Work with CRO, and about data science and how important it is to remember about sociological science too

Analysing test program metadata is a good idea I've thought about before but was inspired to implement after Arina's talk. Also great to see people questioning the validity of traditional analytical methods/processes (Jonny/Shaun)

How other companies do things and challenges to conventional theories

Test with integrity

All about slam poetry.

I learned that apply a “learn rate” to measure that they have found learning and an “inconclusive rate” to measure that they are learning from the projects they choose

To make use of the abundant amount of human psychology research out there. Instead of spending time AB testing everything when the research had already been done. (From Shaun’s talk!)

How large client side teams work, their processes and vision.

That we focus on the wrong things during ab testing and we should have a more robust strategy when it comes to how we test, for how long and data analysis

To be suspicious of experimentation evangelicals

CRAPsters are good-natured

Importance of Automation of results

To question what data is



CRAP 9​​ 

17 Respondents


Desktop - 6%

Mobile - 94%



I liked the learnings from the stock marketing for measuring potential

The good questions Joanna asks her colleagues.

Finally! A proper ai definition. Seems as if the tech bubble is just about buzzwords.

Understanding how to be​​ honest about the value that your work actually may bring before anything gets built.

product management cycle

About customer features at Just Eat, and the end of the world

Daniels talk was very knowledge and inspiring in terms of industry trends and where AI is headed. The​​ stuff around kpi contribution and how JustEat use machine learning was insightful.

That the AI super brain will destroy the world

Metrics that Simon evaluates, Interleaved a/b testing in recommendations, Difference between AI and automation, etc.

ICE framework, What AI really is (and isn’t)

Ai definition and problems. Other talks elaborate on things I heard about but it was good nevertheless

Lots about how other companies approach product and analytics

Everything seemed really applicable, but probably the 3 key questions in the first talk

The end of the world is nigh!







Miles Baker

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