Agile Analytics or Lean Analytics

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Can analytics be Lean or Agile… or both? Before we begin, let us first understand the differences between Lean and Agile. Most people assume they are the same and hence use the two terms interchangeably. Both are effective principles/mindsets in their own rights but that doesn’t make them the same. A car and a plane […]

Why abandonment should be your last strategy

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The call This post is part aimed at optimisation companies and part at optimisation managers. I recently received a call from a company specialising in site abandonment. Initially I was going to be polite and tell them that I wasn’t interested in discussing their product, nor did I have time for a demonstration. However, I thought […]

What Is Conversion Rate Optimization

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Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People will tell you that conversion optimisation or conversion rate optimisation (CRO), within the context of a website,  is the process or method of improving the performance of your site, increasing the percentage […]