Why abandonment should be your last strategy

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The call This post is part aimed at optimisation companies and part at optimisation managers. I recently received a call from a company specialising in site abandonment. Initially I was going to be polite and tell them that I wasn’t interested in discussing their product, nor did I have time for a demonstration. However, I thought […]

What Is Conversion Rate Optimization

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Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People will tell you that conversion optimisation or conversion rate optimisation (CRO), within the context of a website,  is the process or method of improving the performance of your site, increasing the percentage […]

Deep Data Exploration

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Deep Space Exploration. Sometimes being an analyst can feel like travelling through space (not that I would know! I can only imagine it must be like that). You have the technology (sort of) and you have the astronauts but where the f**k do you go? As a massive Star Wars fan, it will come as no surprise that […]