Author: dodonerd

Choosing your battles at work

It’s nice when everyone is in agreement about something. It’s even nicer when that agreement is around your way of thinking. But let’s face it,...

What Is Conversion Rate Optimisation (CRO)

What is Conversion Rate Optimization (CRO) What Is A Conversion? Before we can answer what is conversion rate optimisation? We need to understand what a...

Know Your Baseline Conversion Rate

Know Your Baseline Conversion Rate Baseline Conversion Rate Like with anything, if you want to improve a number, you need to have some understanding of...

Talking CRAP On the Beach

Talking CRAP On the Beach Plenty of pizza and a well-stocked drinks cabinet – what better way to kick off the CRAP? Hosted for the...