Part 2: “Minimum Detectable Effect” as a function of sample size
Making MDE the subject of the equation In part 1, I discussed why we need to move away from MDE as an input variable to an...
Part 1: A better way to think about “Minimum Detectable Effect
The Minimum Detectable Effect or MDE has always baffled me, and not because it’s a difficult concept to understand but rather because most people working...
CRAP Talks – What We’ve Learned So Far
Miles Baker...
Why I Deleted The Amazon App
My Situation At the time of writing, the company I’m working for, had just gone through a merger. As part of this merger the decision was...
Toys “R” Us vs. Smyths – A Modern Day Tale Of David And Goliath
Situation I recently took my son to a soft play area near where I live. My son, who is just over one years old, took an...