Using Data To Become An Agile Analytics Team
How we used Actionable Agile to improve our workflow by 30% Back in March this year (2021), I set out to understand whether my team’s JIRA...
Why Product Analytics Is More Important Now Than Ever Before
Why Product Analytics Is More Important Now Than Ever Before and why you need to be investing in it I believe Product Analytics will be the next...
Part 1: A better way to think about “Minimum Detectable Effect
The Minimum Detectable Effect or MDE has always baffled me, and not because it’s a difficult concept to understand but rather because most people working...
First Principles Thinking – If Elon Musk Did CRO
First Principles Thinking of Conversion Rate Optimisation Conversion rate optimisation 2020! It’s time to step up our thinking or should I say it’s time to...