Why we moved away from Conversion Rate as a primary metric
The impact of violating assumptions of independence on AB Tests and changing the primary metric for your company Changing the primary metric for any company...
Part 2: “Minimum Detectable Effect” as a function of sample size
Making MDE the subject of the equation In part 1, I discussed why we need to move away from MDE as an input variable to an...
Part 1: A better way to think about “Minimum Detectable Effect
The Minimum Detectable Effect or MDE has always baffled me, and not because it’s a difficult concept to understand but rather because most people working...
A Love Affair With Experiments
A poem about AB Testing Sometimes we’re normal Symmetrical around Mu But like yin and yang, Positive to negative Sometimes we skew Like a null...
First Principles Thinking – If Elon Musk Did CRO
First Principles Thinking of Conversion Rate Optimisation Conversion rate optimisation 2020! It’s time to step up our thinking or should I say it’s time to...