The Importance Of Centralising Experiments
AB Testing Programme Management For Free Before I begin, let me clarify two things. 1) this post is not sponsored and 2) the tool (Illuminate) really...
Part 2: “Minimum Detectable Effect” as a function of sample size
Making MDE the subject of the equation In part 1, I discussed why we need to move away from MDE as an input variable to an...
First Principles Thinking – If Elon Musk Did CRO
First Principles Thinking of Conversion Rate Optimisation Conversion rate optimisation 2020! It’s time to step up our thinking or should I say it’s time to...
What Is Conversion Rate Optimisation (CRO)
What is Conversion Rate Optimization (CRO) What Is A Conversion? Before we can answer what is conversion rate optimisation? We need to understand what a...
Know Your Baseline Conversion Rate
Know Your Baseline Conversion Rate Baseline Conversion Rate Like with anything, if you want to improve a number, you need to have some understanding of...