We arrived for this month’s CRAP Talks at the Just Eat office in Farringdon to form part of the biggest audience they’ve ever hosted for an event. Whilst we enjoy the spectacularly lofty views of the fifth floor, overlooking the beauty of old architecture with the modern, across the world, two hours ahead of us, […]
7 Shades Of CRAP
After multiple failed attempts to be available to attend the CRAP talks, I finally managed to get myself along to CRAP #7. Having met Bhav regularly over my years in the analytics industry at our own meetup, Web Analytics Wednesday, and knowing him to be a regular contributor to the networking sessions, I was keen […]
Download my APP? But we just met
Download my APP? But we just met Setting the scene Nowadays, most major companies and sites have an app. For the majority of them, the app is a well thought through investment that supports their overall product and plays an important role in their value proposition. Then there are the companies for whom the app is the […]
Toys “R” Us vs. Smyths – A Modern Day Tale Of David And Goliath
Situation I recently took my son to a soft play area near where I live. My son, who is just over one years old, took an instant liking to one of the toys. It was a “Little Tikes Blue Rocking Horse”. He liked it so much I decided to buy him one to play with at home. […]
KPI’s: Painting a car red won’t make it go faster
Using the correct metrics When it comes to conversion rate optimization, defining and monitoring the correct metrics (KPI) for your AB test is the first thing you should be doing. In other words, not every single AB test you run, should have order rate* or AOV* as the primary KPI. That’s not to say there won’t be a residual […]