7 Shades Of CRAP

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After multiple failed attempts to be available to attend the CRAP talks, I finally managed to get myself along to CRAP #7. Having met Bhav regularly over my years in the analytics industry at our own meetup, Web Analytics Wednesday, and knowing him to be a regular contributor to the networking sessions, I was keen […]

Download my APP? But we just met

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Download my APP? But we just met Setting the scene Nowadays, most major companies and sites have an app. For the majority of them, the app is a well thought through investment that supports their overall product and plays an important role in their value proposition. Then there are the companies for whom the app is the […]

Why abandonment should be your last strategy

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The call This post is part aimed at optimisation companies and part at optimisation managers. I recently received a call from a company specialising in site abandonment. Initially I was going to be polite and tell them that I wasn’t interested in discussing their product, nor did I have time for a demonstration. However, I thought […]