Category: CRO

We arrived for this month’s CRAP Talks at the Just Eat office in Farringdon to form part of the biggest audience they’ve ever hosted for...

After multiple failed attempts to be available to attend the CRAP talks, I finally managed to get myself along to CRAP #7. Having met Bhav...

Download my APP? But we just met Setting the scene Nowadays, most major companies and sites have an app. For the majority of them, the...

Situation I recently took my son to a soft play area near where I live. My son, who is just over one years old, took an...

Using the correct metrics When it comes to conversion rate optimization, defining and monitoring the correct metrics (KPI) for your AB test is the first thing...