Situation I recently took my son to a soft play area near where I live. My son, who is just over one years old, took an instant liking to one of the toys. It was a “Little Tikes Blue Rocking Horse”. He liked it so much I decided to buy him one to play with at home. […]
KPI’s: Painting a car red won’t make it go faster
Using the correct metrics When it comes to conversion rate optimization, defining and monitoring the correct metrics (KPI) for your AB test is the first thing you should be doing. In other words, not every single AB test you run, should have order rate* or AOV* as the primary KPI. That’s not to say there won’t be a residual […]
Why abandonment should be your last strategy
The call This post is part aimed at optimisation companies and part at optimisation managers. I recently received a call from a company specialising in site abandonment. Initially I was going to be polite and tell them that I wasn’t interested in discussing their product, nor did I have time for a demonstration. However, I thought […]
What Is Conversion Rate Optimization
Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People will tell you that conversion optimisation or conversion rate optimisation (CRO), within the context of a website, is the process or method of improving the performance of your site, increasing the percentage […]