7 Shades Of CRAP
After multiple failed attempts to be available to attend the CRAP talks, I finally managed to get myself along to CRAP #7. Having met Bhav...
Download my APP? But we just met
Download my APP? But we just met Setting the scene Nowadays, most major companies and sites have an app. For the majority of them, the...
Toys “R” Us vs. Smyths – A Modern Day Tale Of David And Goliath
Situation I recently took my son to a soft play area near where I live. My son, who is just over one years old, took an...
KPI’s: Painting a car red won’t make it go faster
Using the correct metrics When it comes to conversion rate optimization, defining and monitoring the correct metrics (KPI) for your AB test is the first thing...
Why abandonment should be your last strategy
The call This post is part aimed at optimisation companies and part at optimisation managers. I recently received a call from a company specialising in site...