My Situation At the time of writing, the company I’m working for, had just gone through a merger. As part of this merger the decision was...

Download my APP? But we just met Setting the scene Nowadays, most major companies and sites have an app. For the majority of them, the...

Situation I recently took my son to a soft play area near where I live. My son, who is just over one years old, took an...

Agile analytics or lean analytics… or both? Before go into agile analytics or lean analytics, let us first understand the differences between Agile and Lean....

Using the correct metrics When it comes to conversion rate optimization, defining and monitoring the correct metrics (KPI) for your AB test is the first thing...