Choosing your battles at work
It’s nice when everyone is in agreement about something. It’s even nicer when that agreement is around your way of thinking. But let’s face it,...
First Principles Thinking – If Elon Musk Did CRO
First Principles Thinking of Conversion Rate Optimisation Conversion rate optimisation 2020! It’s time to step up our thinking or should I say it’s time to...
What Is Conversion Rate Optimisation (CRO)
What is Conversion Rate Optimization (CRO) What Is A Conversion? Before we can answer what is conversion rate optimisation? We need to understand what a...
Know Your Baseline Conversion Rate
Know Your Baseline Conversion Rate Baseline Conversion Rate Like with anything, if you want to improve a number, you need to have some understanding of...
Future Leaders #1
The first Future Leaders branch of the main roots CRAP Talks tree was held in the intimate basement setting of the modern Qubit offices in...