Agile Analytics or Lean Analytics

Agile analytics or lean analytics… or both? Before go into agile analytics or lean analytics, let us first understand the differences between Agile and Lean....

What Is Conversion Rate Optimization

Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People...

Deep Data Exploration

Deep Space Exploration. Sometimes being an analyst can feel like travelling through space (not that I would know! I can only imagine it must be like...