Using the correct metrics When it comes to conversion rate optimization, defining and monitoring the correct metrics (KPI) for your AB test is the first thing...

The call This post is part aimed at optimisation companies and part at optimisation managers. I recently received a call from a company specialising in site...

Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People...

Deep Space Exploration. Sometimes being an analyst can feel like travelling through space (not that I would know! I can only imagine it must be like...