Agile Analytics or Lean Analytics

Can analytics be Lean or Agile… or both? Before we begin, let us first understand the differences between Lean and Agile. Most people assume they...

What Is Conversion Rate Optimization

Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People...

Deep Data Exploration

Deep Space Exploration. Sometimes being an analyst can feel like travelling through space (not that I would know! I can only imagine it must be like...