7 Shades Of CRAP

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After multiple failed attempts to be available to attend the CRAP talks, I finally managed to get myself along to CRAP #7. Having met Bhav regularly over my years in the analytics industry at our own meetup, Web Analytics Wednesday, and knowing him to be a regular contributor to the networking sessions, I was keen […]

What Is Conversion Rate Optimization

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Definition “What is conversion rate optimisation?” This topic isn’t exactly groundbreaking, but I wanted to take the opportunity to give my thoughts on it. People will tell you that conversion optimisation or conversion rate optimisation (CRO), within the context of a website,  is the process or method of improving the performance of your site, increasing the percentage […]